Film Publicity

Used IMdb for my research

Chosen film: San Andreas

Genre: Action/Adventure/Thriller

The Story: In the aftermath of a massive earthquake in California, a rescue-chopper pilot makes a dangerous journey with his ex-wife across the state in order to rescue his daughter. California is experiencing a statewide earthquake that goes on record as easily the biggest earthquake in history.

The Director: Brad Peyton

Stars: Dwayne Johnson, Carla Gugino, Alexandra Daddario

Slogan: No.

Released: It was released in 2015.

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What do their film posters/publicity look like?

1st film poster: The first film poster shows a lot of the central character because you can see the stars name 'Dwayne Johnson'. Also, that it's based in California, because you tend to get a lot of disasters there.

2nd film poster: The second film poster shows more action, as you can explicitly see that he's trying to get to the other side without falling deep down into the earth's core. You can also see people's cars falling down, buildings collapsing and if you can see the helicopter hovering over the central actor's head with a rope hanging down. You can see how dangerous it is to be in that character's position.

3rd film poster: The third film poster is exactly the same as the first one we've seen. It has the name of the central actor, where the film is taking place. Except tat it's in a different language.

4th film poster: The fourth film poster really stands out to me. You can see the mist/dust coming from the buildings that are dropping down. The tag line really stands out to me as well, 'Where will you be/Who will you be with'. It sometimes gives that heart warming feeling, telling us that a hero will come and save you from disaster or someone coming to search for you, as you can tell by the main character hanging on a rope from his helicopter. He's saving those through his courage.

5th film poster: The final film poster shows you the night to day style. It has the main character's name/location/bright lighting/titles are sans serif. The bottom of the earth's core and the world above. 2 different areas, showing you that they are completely different. Once you are at the bottom of the earth's core, it stops your life journey.

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Print screen 5 or 6 examples from the film from the internet as research and say why you have chosen these images to represent your film:

I have chosen these images because it shows how equivalent they are and how they all represent the genre of the film, so the audience can see what kind of film they are going to witness seeing. I also love this film poster's design because of how the message gives tension to me and the audience, almost as if they are telling us to watch out for the future of the world. Each one of the film posters I have picked out, share the same design and show us how the mood is structured out and what the film is based on.

The tag line really stands out as well by showing a sans serif font to make the audience think that it matches well with the colour of the film poster 'We always knew this day would come'. In my perspective, it shows how the tag line is telling us how serious this devastation of earthquakes are and can ruin people's lives and wealth because earthquakes destroys everything in it's path and you can't run away from it.

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Film promotion platform:

After doing some research on different types of film promotion, at first I was going to promote my film on bill boards, but I suddenly had a change of thought and made my choice to promote my film outside cinemas. I took some screenshots on other film posters outside cinemas too.

There isn't just one.

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My film poster promotion

Feedback:

Works as a teaser poster as it is clearly about a disaster movie based in LA. I can recognise this through the use of the hero. You can tell he's a hero because of the badge on his sleeve and the use of dark colours. The only thing that could make it more realistic, that the lightning that's going through him, maybe blend it so it doesn't look like it's been painted on photoshop (blend) and maybe make the lightning blue to match the sky.

My response: I think that would be great change for my film poster. Making the lightening more realistic by blending it in and changing it's colour balance. Overall, I think I'm proud of this.

Improving my film poster:

san andreas photoshop journey.pptx

Download PPTX • 6.29MB

Presenting my film poster:

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What went well?

I think my film poster turned out to be successful, since I wanted to make it as stormy and realistic as possible. I also loved the way I added lightening to the clouds, changed Dwayne Johnson's colour balance to match it with the sky, to make it look like he's flying in his helicopter, into an aggressive disaster. Moreover, I loved the idea of adding a sans serif font, that's filled with cracks on each letter. I wanted to give the audience an idea of what the film is about and I wanted to make it a bit obvious. At first, I was going to go with Dwayne Johnson flying in his helicopter, and then you can see out the window, buildings falling down. I realised I didn't want to make it the same as the original film poster, so I've decided to change the design, so it wouldn't look too similar. I did change my film poster to go onto a billboard to outside the cinema. I wanted to show the audience how I can use my head to create film posters without using someone else's, showing how I can keep my sense of style instead of using others. It can give the audience more varieties of films they would like to see.

Mise En Scene - "Everything in the frame."

Mise En Scene

It means everything in the frame, what are it's main features. What makes a movie stand out to the audience, such as:

- Setting

- Lighting

- Sound

- Costume

- Props

- Colour

- Body language

- Figure Movement

- Acting

They all function as elements of mise en scene, meaning they are all the main features of making a film and making it realistic.

Rule of thirds

Rule of thirds breaks the frame into 3 vertical sections and into 3 horizontal sections, which then results into a grid. (Grid acts like a guide that artists use to balance the elements in the frame)

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Task 2

Where the action is taking place and why it has been selected?

The action starts to take place in a saloon filled with people. A group of 3 men walk straight to the main characters as the camera starts to pan to face the enemy when the music goes silent, to bring the audience's attention. As the main character named Sonic starts to mess with them, one of the men were triggered by his behaviour, while he's trying to control his anger in the process. The audience might feel very anxious/scared/eager to know what will the men do to him, which then brings up the volume of the music to an 'orchestra epic' style, to represent their frustration and anger towards the main characters. Then, the music starts to get louder as one of the men start to become more violent, which then brings the background characters to join in, leaving chaos in the pub as the music begins to get faster and in time with the action. I guess it's obvious to choose a setting where a lot of violence takes place, since the setting is western themed when the main characters ran out of the pub and you can see the western style in the far distance. In a lot of western genre films, you do tend to get a lot of violent shots, because they are using guns, wearing cowboy hats, high boots etc.

Video: https://www.youtube.com/watch?v=uK9kuSAvIcI

How do the costumes, hair, make up and props contribute to our knowledge of the characters?

The costumes, hair, make up and props contribute to our knowledge of the characters, by showing who they are starring as, what makes the role they're playing feel so unique. These main features are such a fabulous part of films – they help tell the story,

How have the characters been positioned within the scene? How does this portray the mood or relationship between the characters?

During the amount of chaos in the pub, sonic then steps into action by fighting one of the gang members. The camera then starts to zoom out while sonic thinks he's won the fight while the gang member is shown the back of him which shows the audience how triggered he looks and what will his next move be, then the character starts to turn around as the camera instantly zooms in to show the audience his expression and what's going to happen.

What does the characters stance and expression tell us about the characters?

Are any elements of the mise-en-scene used to symbolise any deeper meaning?

The stance and expression tells us about the character's personality and who they are starring as. In the film, as the character turns around, standing while clenching his fists, while he's letting all his anger out, we can tell that it isn't going to be a great fight and it won't end well. It can also tell us that the character is a rough, violent and a convulsive person.

There is a deeper meaning for this.

For example, lighting can be a significance to a scene. Lighting is fundamental to a film because it creates the mood, atmosphere, and sense of meaning for the audience, whether it's dressing a film set or blocking actors. Lighting tells the audience where to focus their eyes on.

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Where the action is taking place and why it has been selected?

The action begins in a palace, where the children were taken in as slaves for the King and Queen. 3 main characters save their children by disguising themselves as entertainment for the king and queen, so that they won't get caught. However, you can see that the king becomes very suspicious about it, as the music box begins to die down and the camera starts to pan where the king walks up to them and starts to get a little bit curious to see if they are actually real people. This then creates apprehension for the audience, because the 3 central characters made it this far to free their children and now they are worried that they will be caught in the act. Throughout the film, we start to see millions of children break lose of their chains and start to fight back to gain victory, so that they will be free and no longer abide by the King and Queen's laws. I think this location has been selected because the term 'castles' could mean very high class, and the main characters were very poor and not wealthy like others. They kind of look down on those and think they are a waste of space.

Video: https://www.youtube.com/watch?v=kBErrmmqnkI&list=PLZbXA4lyCtqqFXnCywm1CASNq7ZqITBrM&index=11

How do the costumes, hair, make up and props contribute to our knowledge of the characters?

The costumes, hair, make up and props are one of the main keys to a fabulous part of theatre. They help give the audience an idea on what the storyline is going to be about. They help actors get into character, and they immediately tell say what's going on in the film. As the king suspects the main characters (disguised as puppets), the make up covers who they truly are, and that the king won't be able to recognise them underneath and would be a lot easier for them to free the children from slavery.

How have the characters been positioned within the scene? How does this portray the mood or relationship between the characters?

The characters give it all they've got to free the children from the king and queen. So they stand still in their positions in case the king will become even more suspicious of them in the process. As the king got even more closer to the central characters, it suddenly turned silent in the hall, which then creates mood to the audience, because once the enemy approaches the suspect, you sometimes wonder what will happen during that scene, or if justice will be served.

What does the characters stance and expression tell us about the characters?

Are any elements of the mise-en-scene used to symbolise any deeper meaning?

The stance and expression of the characters can tell us that they are brave and risking their only lives to save their children from the King and Queen. It may also tell us something about the situation they're in. If the character is very shocked when something happens. A facial expression can also convey the character's true feelings.

Film Trailer Analysis

My understanding of Film Trailer Analysis

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