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  • Writer: Chloe Pritchard
    Chloe Pritchard
  • Jan 4, 2021
  • 4 min read

Updated: Feb 12, 2021


Music I have chosen:


Album - Media Music Mix

Song - Stylish Groove


With what I had in mind, I wanted to pick the song 'Stylish Groove' because I love how it just started off as an ambient flow, and then half way it starts to roll and the beats getting louder which gives it more of an adventurous sound, which brings the audience excitement to dance to.



Also, I think it is significant that there is a copyright license there, when we're about to download, because it's to make sure that we don't use it, as if it was our OWN/ and it's to show that it belongs to the artist who made the song, so others don't steal it. So we must give them credit for their work, otherwise what would be the point for the artist to make songs if people keep stealing them, and getting them into the wrong side of mind, that they were the ones who made the song, even when they know fully right that they didn't. It sometimes irritates the artists. So it's really important that we must follow the terms of service, otherwise we'll start receiving copyright strikes for not giving the artist any credit whatsoever, and it would just be like a situation you absolutely can't get out of.



Theme/Representation:


As I had a listen through the piece, I would think that this song's theme is about going to a dance/concert/club or creating vlogs/going on a round the world tour, someone walking in the park while having their headphones on, because the music is more flowing and then suddenly changes into a chill beat, which takes you on an adventure into another world.


For it's representation, it could symbolise: freedom, adventure or can be used for a person's life to make their journey a lot more interesting for them.


Here is an example I searched:







Type of Video:


For the ideas I came up with, I went with more of a video mashup video - type, because I think it really matches the way the music flows, and drags you into another world with it's sounds.


Type Of Video I found:


(This video I found is under 60 seconds long)



The 10 videos I chose for my edit:


For the videos I was going to choose, this is the genre for my edit:



Results from mixkit:


Out of all of them, I couldn't decide which one to pick, so I chose randomly.


Result:



I went onto the other websites, and these are the videos I chose:





On this website, I found loads of varieties of videos that I preferred. There were lots of them on the following pages, with different patterns, tempos, colours and styles.


I went with a few:











On https://www.videezy.com/ I found so much varieties that I couldn't decide which one to choose, so I began choosing these for the final 3:






My finished promoting video in Clip champ:


(Video under 60 seconds)



Throughout editing this video, I changed a couple of things, like I added transitions, filters, text and 10 videos with different meanings behind them. In other words, different videos that may symbolise the music I have chosen. What people do in their every day lives when they hear this song, or what thoughts comes into their head.


The videos I have chosen, which I think personally, is the best way to represent this track, because as I took a closer look at their backgrounds, it brings out a deeper meaning about the truth of the genre I chose (e. g - adventure, chill, dance). What the audience can see/enjoy most in life. What they are expecting to see.



Videos I have included:





















I was going through every album he created, and I tried previewing all of his tracks to see which one was suitable to my liking, so I went with 'Stylish Groove'. When I listened to the track, I started gaining ideas on what the representation will be. So with the videos I have chosen, it makes the audience wanting to dance along with it, by the way the video flows in rhythm, and changes by every beat the track makes. So for me as the producer, I would be thinking "Woah, it even matches the style of the video, and makes people feel the summer vibe already. I'll add it in." In the videos I have picked out, some of them show us what we can do when we have time for ourselves, such as listening to music, dancing, go out with friends or taking a stroll in the park. As for the creativity in videos such as adding background, effects (e. g - smoke, lights, colour) can bring a spark of light and relaxation to an audience's eye socket.


For example, the woman holding a smoke bomb and the smoke is moving slowly until it fills the background behind her. Then she steps out of the smoke (viewing her from a slightly low angle) to create a dramatic effect.



Feedback


Here's the link to my survey:




Responses 1:



Responses 2:



 
 
 

Updated: Feb 10, 2021



What is Production music?


Production music can be known as (e. g - library music, stock, royalty, media production music) and it's a piece that's been written/recorded, and can be added into the music library or archive which lets other people such as (e.g. TV companies, Film Production companies, vloggers, advertisers, animation SFX companies) can use them and apply it to their work. Furthermore, it can be used through having a creative commons license.



What is Commercial music?


Commercial music is a piece that we pay to listen to. For example, the songs that we hear on the radio or downloads/albums we buy in online shops. It can also suggest bands/artists who make the pieces to make a massive success the music industry for their work. Although for people, it isn't easy or cheap to use this type of music to include in their work legally.



Differences between Production Music and Commercial Music


- Production Music is different, and that the purpose is not to sell directly to the public, but to provide the music to companies and individuals who want to use music to enhance their product, film or content. So production music companies have built up large libraries of music, so that their customers can access music immediately to use in their productions.


- When using production music, it is however often more cost effective (producing good results without costing a lot of money) and easier to use because obtaining permissions to it is easier.


- Also, production music from a good company is produced with synchronisation to TV, film and video content. So you should find that it is mixed for that use, comes with alternative versions of the same track and can be looped and edited.


- For commercial music, it's where it's being marketed to the public, instead of being in music libraries by any medium.



The 4 rights in Commercial music:


- Sync Rights


- Master Rights (e. g - in other words dubbing rights)


- Mechanical Rights


- Performance Rights



Most cost effective option for music in a video:


Normally, some people would go ahead and make their own music piece for the content they upload. However, my option would be to hop onto a safe, secured website that includes music (which is created by artists) that is copyrighted free.


Now for me personally, if I ever get into editing videos like skits/short or long films/vlogs or any type of video content I might do in the future, I go onto music libraries where you can find a lot of music your choice. It can present you the types of music you listen to (e . g - Hip-Hop, Pop, Epic, Aesthetic, Dreamy, Horror based) and on top of that, it doesn't cost you as much, because it's already there for you and you can download them.


However, there are some safe, secured websites out there for downloading music, but you would have to register in order to download songs, which is one of the cons into production music, which is what I highly suggest sticking to, because all you do is download, and you aren't charged for it. Just as long as you make sure it's not copyright.



Here are some secured music websites I use:


(With Epidemic Sound you need to register and they are free to use)





What is a Creative Commons License?


Creative Commons is a system that allows you to legally use “some rights reserved” music, movies, images, and other content — all for free.


Once you have a creative commons license, you won't have any trouble being copyrighted for the music work you did, because it was originally from you. Now in order to make your music legal, for instance:


- A musician might use a Creative Commons license to allow people to legally share her songs online.


- Make copies for friends, or even use them in videos or make remixes.


- Work closely with major institutions and governments to create, adopt and implement open licensing and ensure the correct use of CC licenses and CC-licensed content.


- Offer the Creative Commons Certificate, an in-depth course for people interested in becoming experts in creating and engaging with openly licensed works.



What do you have to do to make your music legal?


When you are trying to edit a video, you want to attach music for background, and you suddenly come across this music piece which, you would have to give credit to the artist by putting their name in the description or have the license to use that audio, otherwise there's a 100% it would bring trouble for you from the artist themselves, you could get a copyright strike for taking the piece without their consent.

 
 
 
  • Writer: Chloe Pritchard
    Chloe Pritchard
  • Dec 18, 2020
  • 0 min read


 
 
 
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